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Ever thought of what Public Relations (PR) really means for your organisation?

November 9 @ 9:00 am - 10:00 am

InfraRed PR can help you build trust & manage the reputation of your organisation by advising on
how to boost awareness of your business brand, services & products; and how best to engage with your
staff & the community to ensure you continue to position your organisation positively within
Gibraltar & beyond.

KEY TIPS to help you achieve good PR for your small business:

Focus on LUXURY & EMOTION (what does that mean?) – the basis of good PR…. HOW?

Classic marketing of services/products through brand awareness & visibility – advertising,
social media, offers, media relations…

Tell a story & highlight customer loyalty – blogs, behind-the-scenes, personal experiences,
connect with your target community through rewards & testimonials…

Staff Engagement/ownership – talent management, buddying, recruitment & retention,
everyone is a leader, empowerment, social events…

Corporate social responsibility: community outreach, inspire, agents of change, promote
global betterment – charity, sponsor teams, ecowarriors, mental health staff support…

Events & Campaigns – showcase your brand by authentically supporting a cause that you
align with, or invite industry experts & share knowledge, network, network, network…

Crisis communication strategy – facts, own up, apologise,  don’t react,
don’t engage ‘tit for tat’…


November 9
9:00 am - 10:00 am


GFSB, 122 Irish Town
Gibraltar, Gibraltar GX11 1AA Gibraltar
+ Google Map
(+350) 200 47722
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