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Ever thought of what Public Relations (PR) really means for your organisation?
November 9 @ 9:00 am - 10:00 am
InfraRed PR can help you build trust & manage the reputation of your organisation by advising on
how to boost awareness of your business brand, services & products; and how best to engage with your
staff & the community to ensure you continue to position your organisation positively within
Gibraltar & beyond.
KEY TIPS to help you achieve good PR for your small business:
Focus on LUXURY & EMOTION (what does that mean?) – the basis of good PR…. HOW?
Classic marketing of services/products through brand awareness & visibility – advertising,
social media, offers, media relations…
Tell a story & highlight customer loyalty – blogs, behind-the-scenes, personal experiences,
connect with your target community through rewards & testimonials…
Staff Engagement/ownership – talent management, buddying, recruitment & retention,
everyone is a leader, empowerment, social events…
Corporate social responsibility: community outreach, inspire, agents of change, promote
global betterment – charity, sponsor teams, ecowarriors, mental health staff support…
Events & Campaigns – showcase your brand by authentically supporting a cause that you
align with, or invite industry experts & share knowledge, network, network, network…
Crisis communication strategy – facts, own up, apologise, don’t react,
don’t engage ‘tit for tat’…
